Fragaria vesca is both the common wood strawberry as well as the alpine strawberry. My understanding of the difference is that the wood strawberry variants tend to put out runners in a more or less normal fashion, where as the alpine variants put out few or no runners. Reich also mentions F. moschata, however I found F. vesca seeds readily available, and I mostly stopped looking at that point.
I picked up packets of F. vesca ‘Golden Alexandria’ and F. vesca ‘Alpine Yellow’, a wood variety and an alpine variety.
Most every source I consulted agreed that strawberries of most sorts germinate quite easily in normal garden soil, usually with somewhat staggered germination over several weeks to months.
I’ve dropped some of each of the two aforementioned strawberry varieties onto my usual soil mix indoors, under lights. I’m looking forward to seeing what results.